STORIES
STORIES
Female Innovators are role models for future generations to come. Here we want to portray some of them - a book and blog are soon to follow.
Female Innovators are role models for future generations to come.
Here we want to portray some of them - a book and blog are soon to follow.
GLOBAL HEAD OF TRANSFORMATION at SPARK44“Innovation and transformation starts with people and ends with people.”
GLOBAL HEAD OF TRANSFORMATION at SPARK44
“Innovation and transformation starts with people and ends with people.”
BARBARA HANS
BARBARA HANS
Barbara Hans is the Global Head of Transformation at Spark44, an agency truly unique in its structure. Targeted exclusively at the global luxury target group, Spark44 is a joint venture between Jaguar/LandRover and Spark44.
Barbara is a trilingual Marketing professional with an expertise on China. For example, she brought the luxury brands Wolford and Triumph to China, she recreated the Volvo brand as it was sold to a Chinese owner while she worked at SapientNitro, and she has helped to make Jaguar a famous and inspiring brand again – all while at Spark44.
In her role as Managing Director in the Shanghai Agency of Spark44, she grew the office from 8 – 110 people in just under one year, and she was instrumental in forming high-performing teams across channel. That even won a silver Effie.
As Head of Global Transformation, she continues to develop new businesses to transform the agency globally.
Investor, Business Angel, Startup Consultant
Investor, Business Angel, Startup Consultant
DAGMAR BOTTENBRUCH
DAGMAR BOTTENBRUCH
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